Written By Cherise Ho
In May 2025, Alluora proudly supported the first-ever Mr Nusantara competition—Southeast Asia’s inaugural pan-regional male pageant. The event, held at Galaxy Banquet Hall in Kuala Lumpur, was more than a competition—it was a celebration of shared heritage, transformation, and identity.
Organised by Beam Artistes, Mr Nusantara 2025 brought together finalists from Singapore, Malaysia, and Indonesiato celebrate cultural roots and male empowerment across the Nusantara region.
After national finals in each country, the top contenders faced off in a grand finale on May 29, 2025. The winner? Singapore’s Nicholas Erekose Sim, who made history by becoming the first-ever Mr Nusantara—at the age of 48.
Nicholas’s inspiring story resonated with judges and audiences alike. Despite facing personal and professional obstacles, he emerged victorious—proving that confidence and character matter more than age.
As an official skincare sponsor, Alluora provided essential grooming support to contestants, offering products that prepped and protected skin in the spotlight. From pre-event facials to daily hydration and brightening essentials, the Alluora lineup helped contestants look and feel their best. Alluora is also proud to announce that Nicholas will be one of the Faces of Alluora 2025.
“We believe beauty and confidence are deeply personal. It’s not just about skincare—it’s about empowerment,” said the team behind Alluora.
The Mr Nusantara pageant’s message of unity in diversity aligns perfectly with Alluora’s mission: to make luxury skincare accessible while celebrating individuality.
From Centella Asiatica to niacinamide-rich blends, Alluora formulates with proven ingredients inspired by both French luxury and Korean innovation, just like the cultural blend Mr Nusantara proudly represents.
Founded in Singapore, Alluora is an award-winning skincare brand known for combining natural actives with luxury performance at accessible prices. With numerous accolades and a growing Southeast Asian footprint, Alluora continues to champion radiance, resilience, and real results.
Writer’s note
Covering Mr Nusantara 2025 was a refreshing reminder that confidence and beauty are not bound by age or background. Nicholas’s journey especially stood out; he’s a testament to resilience and authenticity, values that align closely with what we stand for at Alluora. This piece was written not only to spotlight the event, but also to highlight how skincare can empower individuals to step into the spotlight
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