Face of Alluora 2025: Yoganathan Advocates for Mental Wellness and Radiant Self-Care
June 30th, 2025
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Written by Cherise Ho
“Be the change you wish to see in the world.”
Yoganathan (Instagram: https://www.instagram.com/nathan_pitchay?igsh=MWsycHJ3Nm9mdGwyNg== ) is not your typical skincare ambassador. Known for his yoga practice, unfiltered Instagram stories, and big love for sunsets, Yoganathan brings something rare to the table—raw honesty and real heart. Now crowned the Face of Alluora 2025, he’s shedding light on self-worth, mental wellness, and how skincare can be a form of self-respect. Nathan was also recently crowned Mister World Singapore 2025.
Becoming a Face of Alluora
“It felt surreal,” he says. “To go from doubting my worth to being a Face of Alluora—it was a full-circle moment.”
For Yoganathan, skincare isn’t just about looking good. It’s about treating yourself with the care you deserve. With this new title, he’s on a mission to spread one message loud and clear: self-love is radical, and everyone deserves to feel good in their own skin.
His Alluora must-haves are simple, but powerful:
Boost Serum – for that instant glow-up before heading out
Balance Cleanser – a gentle daily reset after long days
Dew & Glow Sunscreen – for lightweight, daily protection with a radiant finish
His Must-Have Product
“Dew & Glow Sunscreen is my ride-or-die,” he shares. “It gives me hydration, sun protection, and that confident, radiant finish in one step. It’s a non-negotiable.”
Why He Joined Mr. Nusantara 2025
Yoganathan’s reason for joining the pageant goes beyond the crown.
“I joined Mr Nusantara 2025 because I wanted to break the silence around men’s mental health and challenge outdated standards of masculinity. This pageant isn’t just about appearance—it’s a platform to advocate for change.”
Overcoming Self-Doubt
One of his toughest moments came during the pageant’s Q&A preparation.
“I kept asking myself, ‘Am I good enough to be here?’ But instead of letting the fear stop me, I used it. I trained harder, practiced more, and reminded myself why I started. I turned doubt into drive.”
What the Pageant Taught Him
“Mr Nusantara 2025 changed me. I started unsure, but I’m leaving with confidence and clarity. I learned how to own my voice, walk with purpose, and grow beyond fear. The biggest takeaway? Growth only happens when you push past your comfort zone.”
His Top Self-Care Tip
“Hydration—in and out—is my golden rule. Drink your water. Never skip moisturizer. And always, always wear sunscreen.”
Writer’s Note
Written by Cherise Ho, Editor at Alluora. This is her first experience contributing to a brand campaign—one that reminded her of the strength in authentic storytelling and showing up for yourself, no matter where you are in your journey.
