Written by Cherise Ho
In a recent episode of Money FM 89.3’s “Mind Your Business,” Genecia Alluora Luo (Link to her Instagram: https://www.instagram.com/geneciaalluora/?hl=en), Co-Founder of Alluora Skincare, talks about the transformative power of live commerce in the Southeast Asian beauty industry. Hosted by Ryan Huang, Emaad Akhtar, and Audrey Siek, the discussion sheds light on how live streaming is reshaping consumer engagement and driving sales.
Genecia emphasises the importance of authenticity in live commerce. By personally hosting live sessions, she ensures that Alluora Skincare’s values and product benefits are communicated effectively. This hands-on approach enables genuine interactions, where customer questions are addressed promptly and feedback is incorporated into the product development process.
Moreover, Genecia highlights the role of storytelling in these sessions. By sharing her entrepreneurial journey and the brand’s mission, she creates a deeper connection with the audience, making the shopping experience more than just a transaction.
Implementing livestream commerce has significantly impacted Alluora Skincare’s growth. Alluora have witnessed increased customer engagement, higher conversion rates, and a strengthened community of loyal customers. Live sessions have also provided valuable insights into customer preferences, enabling the brand to tailor its offerings more effectively.
For a comprehensive understanding of how live commerce is revolutionising the beauty industry, listen to the full podcast episode featuring Genecia Alluora Luo: https://omny.fm/shows/moneyfm-morning-show/mind-your-business-why-live-commerce-is-more-than-just-a-digital-sales-gimmick
Cherise Ho is currently a marketing intern at Alluora. Writing this piece on live commerce and authentic branding inspired her to think more deeply about how brands connect with their audiences through real-time storytelling.
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